Since day one, our mission has been to create the highest-quality products at approachable prices. We’re excited to announce that we are now Leaping Bunny certified as a cruelty-free brand.

But what does it mean to be a cruelty-free skincare brand? The increased focus surrounding ethical manufacturing processes has made brands and customers alike evaluate their production and consumption behaviors, respectively.

What does it mean to be cruelty-free?

According to the US Food and Drug Administration (FDA) there is an unrestricted use of the phases “cruelty-free” and “not tested on animals” as there are no legal definitions for either term. This can lead to creative interpretation, of sorts, on the brand’s part to present the most-favorable representation of its manufacturing process and ingredient selection integrity. Once again, marketing trends outpace regulation. 

Today, there is no regulation in the United States or Canada for the term 'cruelty-free'. Claims such as "cruelty-free" or "not tested on animals," or even the simple image of a bunny might refer to or suggest the finished product. But in fact, nearly all animal testing occurs at the ingredient level. The ole square is a rectangle but a rectangle is not a square trick. In theory, a company could still outsource its testing on animals to a third party, yet claim ‘we do not test on animals.’ According to Leaping Bunny, the only way to be 100% certain a company is cruelty-free is to buy products from companies that have been certified by the Leaping Bunny Program, which requires that no animal testing be used in any phase of product development by the company, its laboratories, or ingredient suppliers.

About Leaping Bunny and the CICC

Leaping Bunny is the most trusted cruelty free certification for non-animal tested products. The program is managed by the Coalition for Consumer Information on Cosmetics (CCIC) and is comprised of 8 national animal protection groups. Together, they work towards promoting a comprehensive standard and an internationally recognized Leaping Bunny Logo that helps make shopping for animal-friendly goods an easier and more trustworthy experience. 

Achieving Leaping Bunny certification shows consumers that businesses have the procedures and policies in place to enable and verify their cruelty-free claims, producing products not tested on animals. All companies that are Leaping Bunny Certified must comply with the Corporate Standard of Compassion to Animals, such as a Supplier Monitoring System and independent audits. This is a voluntary pledge that companies make to remove animal testing from every stage of development. To ensure the standard is upheld at all levels, the company’s ingredient suppliers also make the same pledge ­­– resulting in products that are 100% free of animal testing.

Our take on product development

Our products are naturally based and 100% Certified Cruelty-Free, and free of harmful preservatives such as parabens, sulfates, phthalates, and talc. Made in Canada with the highest quality Canadian and U.S sourced ingredients, vitamins and minerals. Please visit our product pages for featured ingredients, as well as the full ingredient list.